Meet our President

Dean Herkenrath has played sports all of his life. From basketball to weightlifting, Dean is obsessed with all things athletic. However, one sport has characterized his entire life: baseball.

Dean grew up in California and later moved to Idaho. Through that transition, he used baseball to find his community. Sports, especially baseball, are his life and he's always seeking clean fuel for peak performance.  Dean is very aware of nicotine use in sports and wanted to take action to help end the cycles of addiction.

After seeing many baseball dugouts filled with players using nicotine pouches, Dean had an idea. Why not fill those pouches with something else?  The pouch can be a great method for delivering healthy nutrients.  From there, Deckiez caffeine pouches was born in 2020.    Deckiez is a play on the term “upper or lower deck,”  like baseball but the meaning refers to placing a Deckiez caffeine pouch in the upper or lower deck of your mouth between your cheek and gums. 

Deckiez pouches are an anti-nicotine platform well received across all sports communities and are now in high demand within the caffeine space for a wide variety of better-for-you consumers seeking value and energy in a convenient pouch.  Dean has elevated Deckiez pouches by expanding into functional ingredients in demand with his generation plus natural caffeine sourced from green tea leaves.  All made right in here in the USA with FDA and NSF compliance.  

No Nicotine, Just Clean Energy